No-obligation intro call
We clarify your starting point, goals and whether working together makes sense — free and without obligation.
Featured work
(03)
Strategy · Design · Systems
From idea to brand. From brand to experience.
I shape brands, businesses and digital systems that hold up in everyday operations — grown in my own restaurants, now working for retail, services and brands.
01Positioning
Not a consultant with slides. A business and process designer with locations of his own.
I have built, opened, operated and developed restaurant locations myself — with everything that entails: kitchen and service, technology and numbers, staff and authorities. That's why my advice comes from operations, not from theory.
Working with me means no isolated reports, but solutions that connect strategy, design, workflows, profitability and digital systems — and that still work on the busiest day of the year. In a restaurant just as much as in retail or services.
That includes honesty: of the locations I built myself, I deliberately run one today — I sold two of them, both high-revenue businesses, at a profit. A location isn't only something you build; it's something you can exit profitably too. Both are part of my work.
Learn more02Services
Five ways I support businesses
Whether new opening, running operation, brand building or digitalisation — every project starts with an honest analysis and ends with workflows that work. At home in hospitality, working for retail, brands and services.
- 01
Project Development
Site analysis, concept, spatial and interior planning, technology and opening — from empty space to running business.
- 02
Operations
Workflows, offer and assortment, purchasing, staff and leadership — for businesses that should run better than they do.
- 03
Digital Systems
Website, ordering and shop systems, vouchers, WhatsApp Business and internal organisation — digital where it truly helps.
- 04
Brand & Retail
Brand strategy, brand design and identity, licensing, PR and marketing all the way into retail — built first-hand with BOME.
- 05
Add-on Services
Clearly scoped packages: from location check to kitchen audit to the 90-day programme.
03What sets me apart
Custom furniture & interior build: spaces that exist nowhere else
I design and build benches, counters, tables and shelving to measure — made for real day-to-day operations, often at a fraction of catalogue prices. The result: spaces with character that fit the concept, not the furniture catalogue.
Especially in small or unusual spaces, a custom build is often the difference between "doesn't fit" and "perfectly used".
04Experience
Numbers from practice
4
locations built & operated first-hand
15+
years of experience (since 2011)
41
businesses worked with since 2011
10
years running my own brand & social media agency
05Working together
From intro call to a working operation
A clear seven-step process — started without obligation, implemented with structure, supported long-term.
- 01
No-obligation intro call
We clarify your starting point, goals and whether working together makes sense — free and without obligation.
- 02
Analysis
Site, operation, numbers or systems: I build an honest picture — on site during live service if needed.
- 03
Strategy & proposal
You receive a clear recommendation with prioritised measures and a transparent proposal based on scope.
- 04
Planning
Concept, space, kitchen, technology, systems or processes are planned in detail — aligned with budget and timeline.
- 05
Implementation
I actively support implementation: coordinating trades and suppliers, building systems, being where decisions are made.
— Belief
„I don't just design brands. I build systems in which businesses work.“
BOMEDIA by Charles Nguyen
References
Brands and businesses we've had the privilege to work with
Experience across brand development, media, retail, hospitality, events and regional corporate communication.
From owner-run businesses to well-known retail and corporate brands.
Our experience ranges from brand development, logo and communication concepts through media appearances and event formats to developing our own products and placing them in retail. We combine strategic thinking with hands-on implementation.
01
Brand & Identity
Brand positioning, logo development, visual identity and preparation of a professional brand architecture. With BOME we built a registered brand of our own, developed it across several locations and extended it with our own products and media formats.
02
Media & Public Presence
Experience with TV appearances, radio shows, newspaper articles, city magazines, press work and running events with public impact.
03
Product & Retail
Development of our own branded products such as the BOME Premium Blend, plus support with costing, packaging, retailer outreach and launching products into retail.
The brands and company marks shown serve solely as a reference to earlier projects or collaborations. Trademark rights remain with their respective owners.
Frequently asked
Answers to the questions businesses actually ask
What does a business and process designer do?
A business and process designer develops a company as a whole: from brand and concept to space and interior, through to operations, digitalisation and the numbers. The goal is a business that works in everyday operation — not just on paper. I work from hands-on experience, with locations I built and ran myself.
How much does hospitality consulting cost?
It depends on the scope — a single process optimisation is very different from building a full concept. So there is no flat rate, but an individual quote after the intro call. That first call is free and without obligation, so we clarify needs and budget before any numbers are set.
How does operational optimisation work?
First I analyse the numbers, workflows and bottlenecks in the business. From that I derive concrete measures — from staffing and purchasing to kitchen, service and digital ordering and POS systems. Everything is implemented step by step and measurably, so the improvements hold up even on the busiest day.
How do I sell my hospitality business at a profit?
A profitable sale starts long before the listing: clean numbers, documented processes and a business that runs without the owner. I have sold two of my own high-revenue businesses at a profit and support valuation, sale and handover — so an exit turns into real return.
How do you develop a hospitality concept?
A viable concept connects idea, target group, location and profitability. It covers positioning, brand and name, space and interior, menu and pricing, and the operations behind them. I develop concepts so they don't just look good but work operationally and financially from day one.
What does brand development involve?
Brand development covers positioning, name, logo and visual identity, tone of voice and the presence both on site and online. A strong brand makes a business recognisable and justifies its pricing. I build brand identities that fit the concept and run consistently across space, menu, website and social media.
Which digital systems does a modern business need?
Depending on the business: a website, online ordering or a booking system, a POS system, payment processing (e.g. PayPal, Apple Pay, Google Pay) and a back office for invoices and reporting. I build these systems to fit — from a pickup ordering system to a complete booking platform with payment and administration.
Which industries is the consulting suitable for?
My roots are in hospitality, but the principles — brand, concept, processes and digitalisation — apply across industries. I work with hospitality, retail and service businesses, from single locations to operators of several units. What matters isn't the industry, but whether a business should work better.
06Contact
Let's talk about your project.
New opening, brand building, optimisation or digitalisation: in a no-obligation intro call we'll clarify where you stand and what the most sensible next step is.
Request an intro call
ed.emobniem@selrahcWhatsApp