Urban location · Renovation, design & a focus decision
BOME Studio Bremen
A modern urban location: renovation and conversion, a reduced design concept, terrace, service counter and a fully digital setup — opened in 2024, sold at a profit in 2026 as part of focusing on a single location.
- Role
- Concept, renovation, design, digitalisation
- Operated
- 2024 – 2026 (sold at a profit)
- Area
- XX m² + terraceTODO
- Special
- Urban studio concept
01
Starting point
An existing space in Bremen with substance but in need of renovation — and an urban audience with different expectations than a small town: faster, more design-aware, more digital.
02
Challenge
Keeping renovation and conversion within budget while reaching a design level that holds up in urban competition. The brand had to become more urban without losing its identity.
03
Strategy
The studio concept: more compact, design-driven, focused on counter quality, the terrace as a second dining room, and digital systems that enable high throughput with a small team.
04
Planning
Interior design with a reduced material palette, a lighting concept for day and evening service, kitchen and service counter planned as one continuous production line, and technical infrastructure — from network to sound — considered from the start.
05
Implementation
Supporting the renovation, fitting out dining room and terrace, building the counter, installing the technology and introducing the digital setup — from ordering to internal organisation.
06
Result & decision
The studio proved that BOME works in an urban setting — design, systems and concept held up. I still sold it in 2026, at a profit: three parallel locations, without a second leadership level and with small children at home, could no longer be run honestly. The decision was for focus and family — and for a profitable exit at the right time.
Systems used
- Digital ordering setup at the counter
- Website with location page & local SEO
- Digital menu boards
- Network, sound & camera infrastructure
- Digital checklists for daily operations
Key learnings
- 1Urban guests forgive weak design less readily than a short menu.
- 2Renovating existing buildings needs buffers — in budget and schedule.
- 3Even a working location can be the wrong decision if it doesn't fit the owner's life.
- 4Digital systems only deliver value when planned in from day one.