Brand & Retail — Brand Building, Licensing & Retail Launch

Brand & Retail

From an idea to a registered brand — and from a product to a shelf-ready retail item: brand strategy, licensing, PR and product marketing, built first-hand with BOME.

Brand Development & Strategy

A brand with high recognition value that can be used commercially for the long term.

Development of a clear brand identity from the ground up
Brand name, logo and visual identity
Colours, typography and imagery
Positioning and brand message
Consistent execution across locations, products and channels
A brand with high recognition value and commercial use
First-hand: BOME built as a registered brand and positioned over years

Trademark Registration Support

Cleanly prepared for registration — with the right goods and services classes from the start.

Not legal advice. I prepare and structure; legal review and registration are handled where needed together with specialist trademark attorneys.

Support in preparing the trademark application
Structuring the relevant goods and services classes
Preliminary research into existing trademarks
Compiling the application documents
Working with specialist trademark attorneys on review and registration

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Brand Licensing & Scalable Concepts

A brand that grows: usable via licensing, partner locations and cooperations.

Structuring the brand so it becomes scalable
Licensing models, partner locations and franchise-like concepts
Product cooperations
Brand guidelines and quality standards
Terms of use and consistent requirements for partners
A basis for additional revenue streams from the brand

Public Relations & Media Positioning

BOME featured in TV, radio and press — that experience positions your business in the media too.

Development of a relevant company story
Preparation of press releases
Approaching regional media
Interview preparation
Developing TV, radio and press formats
Designing events with media value
Building the founder's personality as a personal brand

Product Development & Private Labels

From the “BOME Premium Blend” to your own label — products that sell.

Development of your own products and private labels
Product idea, product name and positioning
Packaging and product design
Supplier sourcing
Costing
Sales strategy
First-hand: our own coffee roast developed and marketed

Retail Product Launch

From a product to a shelf-ready retail item — with hands-on experience around REWE & co.

Market-readiness assessment
Product positioning
Costing of purchase and retail prices
Packaging and label design
Preparation of product documentation
Development of a retailer pitch
Approaching regional retailers
Preparation for listing and buying meetings
Designing sales promotions and product presentations
Developing a regional market entry strategy

Develop your brand

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